Zen Psychiatry
BRANDING | WEBSITE DESIGN | BRAND PHOTOGRAPHY
Zen Psychiatry is a wellness brand founded by a psychiatrist starting her first private practice in New Zealand. Dr Zenaida wanted a brand that would connect with clients and position her practice as a leader in evidence-based mental health and wellness services.
To help her stand out in the crowded wellness market and challenge mental health stigma, we focused on creating a calm, approachable identity that reflects her core values: calmness, empathy, security, and practicality.
We designed a logo featuring stacked zen stones to symbolise balance and tranquility. The clean, modern look is complemented by a turquoise and floral white colour palette, creating a peaceful and professional vibe. Simple sans serif fonts support the minimalist design, making it easy to read and approachable.
The website builds on this visual identity, using light, airy imagery and clean layouts to create a welcoming and professional space for visitors. It’s fully optimised for mobile, ensuring a seamless experience for all users and making it accessible on any device.
To improve authenticity, we used custom photography to showcase the practice and its personal, caring approach. These real images, instead of stock photos, not only build trust but also improve the website’s search performance by favouring original content.
The rebrand successfully positions Zen Psychiatry as a trusted, compassionate provider of mental health services. It’s a brand that stands out while staying true to its mission: helping clients find balance and well-being through evidence-based care.
