Trade Lab
WEBSITE DESIGN | SOCIAL MEDIA | SALES FUNNEL
Tradelab is dedicated to growing trade skills and businesses through easy and accessible courses. They approached us to design a website, manage their social media, and create a sales funnel that would effectively attract and engage their target audience. Tradelab's mission is to simplify the learning process for apprentices and tradespeople, providing the necessary knowledge and tools to succeed in their exams and run successful businesses.
Design & developments
We focused on creating a solid, precise, and clean design for Tradelab. Using their main colours of yellow and navy blue, we developed a cohesive and professional design. The design featured solid-edged icons and cut corners for image masking, reflecting Tradelab's commitment to precision and clarity. Our goal was to create a visually appealing and functional design that resonates with their target audience.
Website
The Tradelab website is designed to provide an engaging and user-friendly experience. It showcases their range of courses, emphasising the benefits and unique features of each program. The site is structured logically, with bite-sized modules that users can complete at their own pace. The website’s design ensures that essential information is easily accessible, helping users navigate through the courses and understand how Tradelab can help them succeed in their trade exams and business endeavours.
Mobile optimisation
Understanding the importance of mobile accessibility, we ensured that Tradelab's website is fully optimised for mobile devices. The responsive design adapts to various screen sizes, providing a seamless and enjoyable user experience across all devices. This mobile-friendly approach ensures that users can access Tradelab’s courses and resources anytime, anywhere, enhancing their learning experience.
Custom Icons
We designed custom icons characterised by solid-edged imagery to represent Tradelab’s various courses and features. These icons not only enhance the visual appeal of the website but also aid in easy navigation and quick understanding of the content. The consistent use of these icons throughout the website reinforces the brand’s identity and adds a professional touch.
Social Media
To complement the website, we developed a comprehensive social media strategy for Tradelab. This included creating engaging content that aligns with their brand, sharing industry insights, and highlighting success stories. Our goal was to build a strong online presence for Tradelab, driving traffic to their website and nurturing a community of engaged learners. By maintaining a consistent and active social media presence, we helped Tradelab reach a broader audience and establish themselves as a trusted resource in the trade education sector.
