A beautiful website is just the start.
Poor SEO, clunky design, or weak copy can stop it from turning visitors into customers. Let’s dive into the biggest pitfalls and how to avoid them, so your site can start bringing in loyal customers and growing your business.
Redesigning Without an SEO Game Plan
Redesigning is exciting - a fresh look to draw in new visitors! But ignore SEO, and your hard-earned rankings can drop fast.
To avoid this, keep your existing URL structure where you can. Set up 301 redirects for any updated pages, and ensure your site is indexable by search engines. (Not sure where to start? Contact us.) A redesign should increase your visibility, not make it disappear.
The DIY Design Trap
DIY design might save you money upfront, but a bad website can cost you customers.
Confusing navigation or slow load times frustrate users and make them leave before they see what you have to offer. Your site needs to be easy to navigate, visually engaging, and designed to convert.
A professional designer blends beauty with function, making sure visitors find what they need and take action. Investing in professional design means getting a website that not only looks great but actively converts traffic into loyal clients.
Copy That Just Doesn’t Capture
Your words are powerful. DIY copy often falls flat.
Great copy is all about your visitor and not about you. It connects, tells your brand story, addresses customer needs/desires/problems, and inspires action with clear calls to action.
Professional copywriting ensures your message resonates, builds trust, addresses your audience's pain points, and drives conversions.
A quote we love: “People buy when they feel understood, not when they understand you.”
When design, copy, and SEO are all working together, you're not just building a website—you’re creating an experience that keeps visitors engaged. Avoid these pitfalls, and your site will do more than just look good—it will attract leads, build your brand, and keep visitors coming back.
Ready to get your website converted? Check for the issues we covered, or contact us for expert help—we’re here to make your site work for you!
