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3 Common Website Pitfalls (And How to Outsmart Them!)

Poor SEO, clunky design, or weak copy can stop it from turning visitors into customers. Let’s dive into the biggest pitfalls and how to avoid them, so your site can start bringing in loyal customers and growing your business. ...

How to Turn Your Website Into a Lead-Generating Machine

If you're not capturing leads effectively, it's like leaving the door open and wondering why no one's coming in. Today, we’re sharing tips to turn your site into a lead-generating machine - because a great website doesn't just look good, it pulls in the right audience, keeps them engaged and ultimately converts them to a customer. ...

How to create an inclusive website

Designing for accessibility isn’t just about meeting guidelines, it’s about ensuring that every visitor can easily navigate, interact with, and enjoy your site. And when your site is more inclusive, you’re not just doing the right thing - you’re growing your potential audience too. ...

How to use your website to tell your brand's story

Web design is more than just making things look good - it’s about creating an experience that connects. When your website tells your brand’s story in a way that truly resonates, you leave a lasting impression on the people who matter most to your business. So, how do you make storytelling a part of your web design? Here’s how to create a website that does more than just look good - it speaks to your audience in a meaningful way. ...

SEO 101: How To Build A Website That Ranks

That’s where SEO (Search Engine Optimisation) comes in. But SEO isn’t just about keywords—it’s about building a website that’s optimised for both search engines and your users. ...

What do I need to get started on my website project?

Your logo is the heart and soul of your brand, so it's going be front and centre in your website design. Make sure you provide your logo in PDF, EPS, or high-resolution JPEG or PNG format. This helps us seamlessly integrate it into the design without losing any quality. ...

Why is mobile optimisation so important?

Mobile optimisation is a fundamental aspect of your digital strategy that can define the success of your online presence. Here's why embracing mobile-friendly design is so important: ...

Why should I invest in custom photography for my website?

In 2024, the digital face of your business matters more than ever, and it all starts with your website.While stock images can quickly spruce up your site and are a great option when you're first starting out, they often don’t do justice to the unique essence of your brand. That’s where custom photography steps into the spotlight. ...

Why Regular Website Updates Matter

Online trends and user expectations are constantly shifting, and this means that building a website isn't just a one-time task. Here's why you can't just set it and forget it.  ...

Supercharge Your Website By Capturing Customer Emails

Now, you might be thinking, "Why bother with email addresses when we have social media, chatbots, video conferencing, instant messaging, and more?" Sure, they're great, but email still reigns supreme for connecting with your audience and driving results.Let's dive into the reasons why capturing your client's email addresses is essential and explore how to seamlessly implement this on your website....

Why Your Business Needs More Than a One Page Website

A one-page website is great for starting out, but now it's time to explore why your growing business might need more than just a single page. In this blog, we're going to look at SEO and user experience, and how a multi-page website can boost your online presence. By the end, you'll see why it's worth considering expanding beyond that one-page setup. Ready? ...

It's time to spice up your about page!

Let's look at 5 easy tips that will take your 'About' page from a snoozefest to showstopper! ...

Why it's important to know your ideal customer when designing a website

So, you're gearing up to launch a brand new website?There's something super important you need to keep in mind to make your launch a massive success: your ideal customer.  Why are they so important? Well, think of them like a VIP in your business. They know what they want, and they're not wasting any time trying to figure out if your product or service is right for them because they already know it is. They've got that clarity, and they're ready to take action! But how do you...

Is a One-Page Website Right For Your Business?

Let's talk about one-page websites! They can be a great choice for businesses looking for a simple, easy-to-maintain online presence. However, they have their downsides, and it's important to weigh the pros and cons to determine if a one-page site is the right fit for you. ...

5 Low-Cost, High-Impact Edits to Make to Your Website

Let's talk about getting the biggest bang for your buck when updating your website! We know that every dollar counts so making small, impactful changes can make a huge difference. ...

The Benefits of Nurturing Your Website Leads Through Email Marketing

In today's competitive digital landscape, the journey from a curious website visitor to a loyal paying customer can be hard to navigate. That's where strategic email marketing comes into play.  ...

Do I Need a Website Set Up From Day One of Owning a Business?

Picture this: You're just getting started in business, and amongst everything else that you're trying to organise and manage, there's a nagging thought at the back of your mind: Do I need a website?  Starting a website from scratch is not a minor task. From finding a website platform, purchasing a domain, hiring a web designer or brushing up on your DIY skills – this all takes up valuable time that's likely already in short supply.  It's not always necessary to have a ...

6 Reasons Why A Blog Is So Important For Your Website And Business

But don't that put you off. Blogs are a powerful way to connect with your customers and prospects. They give you the opportunity to establish yourself as a trusted thought leader in your industry, provide your visitors with the information they want, and make a lasting impression. ...

Why Should I Include Testimonials On My Website?

Trust us, this small change can make a BIG impact on your business. Adding testimonials to your website is a small change that can make a big impact. Not only do they add credibility to your business, but they can also boost your search engine rankings and convert more visitors into paying customers. ...

The Anatomy of a Perfect Website with Anesha Ralston

They can help identify issues with your website's functionality, user journey, and design, allowing you to make the necessary changes to improve its performance. During website audits, common mistakes that businesses make can impact the effectiveness of their website. In this blog post and podcast episode, we'll discuss some of the most common mistakes found during website audits and offer tips on how to fix them, leaving you with a perfect website! ...

What's a CTA, and why does my website need one?

Things like “call now”, “find out more”, or “subscribe to our newsletter”. These are calls-to-action, or CTAs, and they're an absolute game-changer when it comes to engaging your audience and turning them into loyal customers.  ...

Does My Website Need To Be Perfect To Be Launched?

You've been working hard on a new website, but you're holding back on launching it. Understandable, but think about all those missed opportunities to attract new clients! One common reason for delaying a website launch is the fear of dealing with the problems that might come with an imperfect product.  But here's the thing: it's better to have an imperfect website than no website at all.  So, when should you hit that launch button? Well, it's important to have enoug...

What's a customer journey and why does my website need one?

What is a customer journey? A customer journey is any path that a customer takes as they navigate around your website.   An ideal customer journey is the path that you want your customer to take. It’s an ideal customer journey that we'll be referring to in the rest of this article....

Key issues we find in website audits

Having your website audited by an expert is the perfect place to start when you want to make improvements to your website's appearance and performance.  You can learn more about what a website audit is, and what we look for here.Here's a list of the key issues we find when auditing a website: ...

How do I get started with a graphic designer?

Will they understand my vision?  Will I like what they create?  How much information do I need to provide? The start of the design process can be a daunting one and involves sharing as much information as possible with your designer, to make sure that you're on the same page with a clear understanding of what's needed.  Depending on what kind of project you're wanting to get started on (website, logo and branding, business cards or templates, etc.), the in...